Business Strategy Development

Understanding the market you operate in is crucial to the success of your business.

PVS can help you to understand: The market size, competitor activity, competitor pricing, political and economic factors, market growth potential, customer loyalty trends, promotion methods and effectiveness, market segmentation to meet differing customer needs…

"Be as diligent and realistic as possible…just because you think your idea is good, it may not be!"

This is the framework for strategy and all your individual marketing initiatives.

We’ll help you devise your: mission statement, pricing, supporting documentation like brochures, website, mailers, promotional activities, advertising activities, performance tracking such as website visits.

"I can really help you get your message over to your target market. You will stand-out from the crowd!"

This is a strategy document detailing how the revenue for the business will be generated, who is responsible and over what time period.

We’ll help you: set your sales targets, set individual targets, set performance indicators. We can train your sales people so they can compete in real world competitive environments.

"If you can’t compete against your competitors’ salespeople, you will fail. Let PVS train your sales team."

This sets out how you will pay for your strategy initiatives.

PVS will help you understand what funding is required to meet your business objectives. At start-up this is crucial. When trading, understanding and predicting revenue against costs is fundamental to business longevity. PVS can create the financial plan and management mechanisms needed.

"The senior management team at PVS are finance experts with an impressive financial background."

The management plan sets out your organisational structure and responsibilities.

A PVS management plan allows everyone in the organisation to understand their remit and position, who they report to and who reports to them. Defining roles also creates accountability for tracking errors and problems. Overtime, this will ‘fine tune’ your business processes making you more efficient and more profitable.

"I can help with you develop a structure and personnel roles that will enable you to deliver your goals."

For businesses to develop and grow, some form of innovation is always required.

PVS will help you develop your business over time. Some form of ‘out of the box’ thinking is always required at some point as nothing stays the same. E.g., Markets change, the economic climate changes, legislation changes. These need to be addressed. Plus, you may wish to diversify or acquire. PVS can help you.

"Keeping one step ahead of your competitors is crucial. I can help you develop innovative strategies."